Recently, I booked an author client to appear on a national news program. It was thrilling to view his live segment, and watch him captivate the anchor and audience. Feedback was positive: the anchors and producers thought he did an excellent job and it was a pleasure working with him, the publisher’s marketing person and […]
Virtual Book Tour Tips
Last Thursday, I moderated a panel on the Book Tour at the ASJA conference in New York. Smart authors promote their own books, online or via travel in addition to their publisher’s efforts. In the session, book PR experts revealed how to organize your own virtual book tour or in person tour, who to contact, […]
Four Tips for Writing a Book
Last week I had the pleasure of doing an author event and book signing at the University of Penn Bookstore. It was a decent turnout considering I am not a local celebrity. Some attendees posed questions outside the realm of my book’s topic. A Temple student was thinking about writing a book and had some […]
No child should have to go hungry. Support SNAP.
Every parent does their best to give everything they can to their children: food, shelter, clothing, education and positive social experiences, to name a few areas. Due to the economic downturn, record unemployment levels and diminished career opportunities in many fields, countless parents across the country worry about where their next meal will come from. […]
Is Social Media Working for You?
This guest blog is from my good friend and networking expert Biba Pedron, also known as the Connection Queen. I was a member of Biba’s networking group Biba4Network when I lived in New York City. She is an amazing businesswoman. In this blog, Biba offers savvy social media advice for those of you who are […]
My Oldest is Turning Four
My oldest daughter Kaitlyn turns four-years-old this month. I have a vivid memory of when she arrived and how I grappled with feedings and diaper changes every two hours. Also how I turned to coffee during the day to cope with sleep deprivation the first few months. For the two years of Kaitlyn’s life, I […]
Employers, Cut Parents Some Slack
Many parents today are experiencing unprecedented pressure–they fear losing their jobs, finding new clients, not laying off employees, etc. Yes, company executives face more pressure today to produce sales and expand operations. It seems, however, many companies just don’t offer working parents enough flex time. Is it necessary to write your employee up if she […]
Book Writing
As some of you (Facebook friends) know, I committed to write a book for working mothers. I have a few chapters left and am excited it’s close to completion. For the past five months, the book has been my hobby–I work on it after business hours at night and on the weekends. A magazine editor […]
Want to be a Noted expert in your field? Write a Book!
I wrote this article in 2006 but the advice is still relevant: One of the best ways to become an expert in your field is to write a book. Adding the accomplishment of author to your resume will enhance your credibility and boost your fees. The benefit is immeasurable—colleagues will regard you as an industry […]
Despite Weak Economy, Child Care Costs Rise
According to a report released today by the National Association of Child Care Resource & Referral Agencies (NACCRRA), the cost of child care continues to increase while families struggle to afford quality care. Parents and the High Cost of Child Care: 2011 Update provides results from a survey of Child Care Resource and Referral (CCR&R) […]